The Retainment concept is based on a mixture of retail and entertainment; the total shopping experience comprising entertainment and good shopping facilities. This is a new concept in Denmark, however results from abroad show that businesses within the leisure, entertainment and retail segment have benefited from the combination of otherwise separated business areas.

The consumers expect more than products when they go shopping. They want atmosphere and the right surroundings. This is our background for investing in retail parks that offer inspiring architecture, modern facilities and comfortable shopping surroundings for the entire family.

Apart from convenience stores Be Retainment Park in Vejle will also house a number of lifestyle shops offering a wide range of products from cars, boats and caravans to rugs, galleries and designer furniture.

www.bevejle.dk